SALLY HANSEN INTRODUCES BIG PEELOFF BASE COATTM
Everyone wants a manicure that looks perfect, resists smudges, and removes easily. Traditionally, it hasn't always been easy to achieve those desired results. Now, however, Sally Hansen introduces a nail essentials to simplify and improve the at-home manicure regimen: Big Peel Off Base CoatTM .
For nail-art aficionados, glitter girls, and anyone else who lives for regular manicures, Big Peel Off Base Coat changes everything. Nail polish remover can be harsh on nails, leaving them dry and brittle—and therefore, prone to breakage. Hard-to-remove special effects such as glitters, textures, and shimmers can damage nails further by scraping the nail surface and can be a time consuming removal process.
That all changes with the introduction of Big Peel Off Base CoatTM. This fast, convenient easy base coat makes it easy to remove glitters and other special effect polishes in a single step. Just paint on the base coat, which quickly dries to a transparent finish. Apply nail polish as usual and enjoy the manicure. When it's time for a change, simply peel off the polish in one fluid movement. No scrubbing, soaking, or fussing—just a clean, healthy-looking nail.
PRICE & AVAILABILITY: Sally Hansen’s new Big Peel Off Base CoatTM , SRP $5.99 each, will be available in June 2015 at chain drugstores and mass retailers nationwide.