NEW: ORLY Breathable Treatment + Color - Press Release

12:00:00 PM

Guys....stop what you're doing and read this post!  ORLY is coming out with a new nail polish!  I just got information regarding ORLY Breathable Treatment + Color.  This new line is an all-in-one polish where you don't need a base coat or top coat.  Just two coats and you have your treatment and your color polish.  How convenient is that??

Check out the press release below for more information!!

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This fall, ORLY introduces the first ever Professional Treatment + Color. ORLY Breathable Treatment + Color offers the strength-boosting benefits of a nail treatment while eliminating the need to lay off the lacquer.

Hold up. Explain.

  • It’s essential to allow nails to rest and recharge, but for lacquer lovers, bare nails are a big nono.  With Breathable Treatment + Color, it's possible to have the best of both worlds
  • Similar to the technology of a contact lens, Breathable Treatment + Color allows oxygen and hydration to pass through, promoting nail growth, increasing nail thickness and helping heal damaged nails
Let’s talk technology
  • Advanced Oxygen Technology allows air and hydration to penetrate to the nail.
  • This new technology, coupled with a blend of Argan Oil, Vitamins B5 and C help to promote hydration, and heal damaged nails plus stimulating nail growth.
  • An All-in-One product formulation with adhesion promoters and shine additives eliminates the need for a basecoat and topcoat.
Nails by the numbers*
  • 99% of women tested saw a noticeable difference in the overall health and appearance of their nails
  • Felt their nails were STRONGER + HEALTHIER after using Breathable for 1 week
  • Experienced measurably FASTER nail growth
  • Experienced LESS CHIPPING and PEELING
  • 50% of the testers reported that the Breathable formula lasted longer on their nails
  • 10 out of 10 nail technicians felt the formula was easier to apply and control
* When tested against traditional nail polish, 500 women

TO USE:
Apply two coats onto bare nails.

ORLY Breathable Treatment + Color
 will be available online on July 21st, 2016. It will be available in stores August 2016. It retails for $8.99 each. ORLY Breathable Treatment + Color will be available ULTA, JC Penney, salons nationwide and at orlybeauty.com. For more information visit us online at www.orlybeauty.com/breathable .

It all starts with innovation. 2015 marks 40 fabulous years in the nail care industry for ORLY. From the conception of timeless nail looks such as the Original French Manicure®, cutting-edge color, treatments, textures and design, to what’s new and next in nails, it’s all been created by the brains and beauty lovers at ORLY in LA. This year, ORLY celebrates its long-time love affair with Los Angeles with the Made in L.A. campaign, inspired by the people, places and heartbeat of the city of angels.


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Super excited to try these out!!!  What do you think?  Something you might try??  I think the colors are just gorgeous, can't wait to see them in person!

Until next time, <3.

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